Dictionary

Buyer — in a fashion related context, it is a professional purchaser responsible for the formation of the assortment of the store. Engaged in the purchase of goods intended for the target audience and related to a certain price category. Buyer’s objectives are to attend fashion shows of the designers’ seasonal collections, select suitable models and select their size range, establish and maintain the contact with suppliers, determine the volume of purchases, and purchase accordingly. Buyers are guided by the preferences of the target audience, the concept of the boutique they work for, as well as fashion trends and forecasts.