How to Say

Cartier is a French luxury jewelry and watch house founded in 1847 by Louis-François Cartier. It is known as one of the most prestigious and recognizable brands in the world, a symbol of royal luxury. The brand is famous for its iconic collections: Love, Juste un Clou, Tank, Panthère, as well as jewelry worn by royalty and Hollywood stars.

Interesting fact: In 1904, Brazilian aviator Alberto Santos-Dumont complained to his friend Louis Cartier that during flights it was inconvenient for him to use a pocket watch — he had to take it out of his pocket. He asked for a watch that could be worn on the wrist and would allow him to keep his hands on the controls. Louis Cartier created the world’s first men’s wristwatch — the Santos model, named after the aviator. It was a revolution: until then, wristwatches were considered exclusively a women’s accessory. Santos-Dumont wore it on all his flights, and soon celebrities lined up to get one.