How to Say

Moschino is an Italian fashion house founded in 1983 by Franco Moschino. It is known as one of the most provocative and ironic brands in the fashion world. The brand is famous for its provocative prints, absurd design solutions, and iconic accessories that challenge traditional notions of luxury.

Interesting fact: In 1989, Franco Moschino created a collection that consisted entirely of… trash. At the show, models came out in dresses made of wrapping paper, plastic bags, and cardboard boxes. It was a scandal that was perceived as an insult to the fashion industry. But Moschino explained it his own way: “I want to show that fashion is a game. If you know how to play, you can make anything beautiful, even trash.” The collection became the most talked-about of the season and is still remembered as one of the boldest performances in fashion history.