Jellies
August 22, 2024
Jellies (also known as “jelly shoes”) — a type of footwear made from PVC plastic. These shoes are known for their translucent, glittery appearance and are often produced in a variety of bright colors.
Following World War II, synthetic materials like plastics emerged as cost-effective substitutes for natural textiles such as leather and cotton. Jellies are believed to have been created by a French footwear manufacturer in 1946. Initially designed as practical beach footwear, the unique design and affordability of jelly shoes led to their global popularity, especially during warm weather. Despite their simplicity, jelly shoes have seen various revivals over the decades as nostalgic summer fashion items.