A pink dress with a strawberry applique by Lirika Matoshi is a prime example of a popular trend hitting this fall. And despite the fact that the cut of the dress is neither practical nor universal in terms of combining it with other elements of clothing, it has become the progenitor of a new and fresh direction, a kind of a trend inside of a trend that can and should be worn as a separate wardrobe item.
While Matoshi was preparing for a drop in sales due to the coronavirus, her dresses for $490 were sold out in a matter of minutes. The secret of the dress is simple: a wide range of sizes and a versatile silhouette, midi length and V-neck — this will definitely fit all types of a versatile female body. Pink tulle and strawberry print refer to a carefree childhood — a time when the most of us did not have to face a global pandemic and mass protests.
The dress reflects the ‘cottagecore’ style — “a world where you make jam and re-read Jane Austen’s books over and over again”. Perhaps, another reason for the unprecedented popularity of the strawberry dress is that during these difficult times every girl wants to feel like a little princess, and this is exactly what we lacked so much at the beginning of this wonderful autumn season.