Fashion Talks

Five years ago it was difficult to imagine that fashion blogs, with their modest publications of reviews for fashion shows, illustrations and street looks, would become such a widespread  phenomenon and an inalienable part of the fashion industry. This very day no one is surprised with the bloggers to sit in the first rows at the world fashion weeks, and their collaboration with the biggest global brands.

Quick growth of the number of people proclaiming themselves as fashion bloggers shows us that fashion blogs already turned into the category of trends, and due to those trends High Fashion became closer to people, and designers, modellers and buyers got a great opportunity to have a constructive dialogue with end-users. At the same time stylists, journalists and editors of fashion magazines lost their privilege to be exclusive while criticizing designers’ collections, creating looks and setting up trends. Unlimited access to the information and anonymity given by the Internet do the business and new fashion blogs begin to appear almost every day. But not many of them manage to stand out, become recognized, influential, and award attention not only from ordinary readers but also leading fashion brands. The secret of popularity of the most known fashion blogs lies not only in the ambitiousness of their authors and not in the reputation of those brands they write about. The crucial importance is in the author’s personality, original approach to creation, selection and feed of the materials. Only the most talented, venturous, creative and ambitious ones get a unique opportunity not just to write about fashion but create it. Precisely such blogs are listed in our top 10 list below.

The Sartorialist

Who?

Scott Schuman (1967), New York. Until 2005, Scott Schuman was a typical representative of the American fashion industry – worked as a Marketing Specialist for such known designers as Jean-Paul Gaultier, Valentino Garavani and Helmut Lang, managed his own boutique focused on selling clothes of young designers. Scott’s knowledge of fashion from the inside and realization that many designers moved away from ordinary people, forced him to take a camera in his hands and go out in the streets, searching for truly stylish people.

What?

Scott’s blog “The Sartorialist” is being regularly updated with the photos of people who impressed him with their mode of dressing and appearance. Often photos are being accompanied with notes or remarks of the author. You can find photos from the streets of New York, Paris, Rome, Moscow, Milan, London, Stockholm and other cities.

Secret Of Success

“The Sartorialist” became the first street-fashion-blog which showed that fashion is being created not on runways but in the streets of the cities. Characters of Scott Schuman are ordinary people. All this explainsthe incredible growth of subscribers of Scott’s blog on a daily basis. Everyone can appear on his blog’s pages one day.

Fashiontoast

Who?

Rumi Neely (1984), San Diego. A model of the Japanese-Dutch-Scottish origin who posed for ‘Forever 21’, ‘Rebecca Minkoff’ and ‘Free People’. Rumi is also known for her successful collaboration with fashion boutiques and famous brands.

What?

Rumi is the adherent of an active way of life – travels a lot, visits fashion shows and parties, manages her own projects, etc. And the news about all of the above mentioned you will always find in her blog, accompanied with a bunch of photos.

Secret Of Success

Rumi Neely has an exotic appearance, as well as a great feeling of style, which are being embodied into amazing qualitative images that will definitely attract your attention. From her blog you will also have an opportunity to get to know really interesting details from the fashion world – who knows whom, what is going on during backstages of fashion shows, how and where the it-girls usually spend their time.

Garance Dore

Who?

Garance Dore (1975), Paris. Garance works as an illustrator and successfully collaborates with French magazines like Vogue and Elle. Lately, being inspired by her boyfriend Scott Schuman (The Sartorialist), Garance started to feel interest in the street fashion as well.

What?

Starting her blog in 2006, Garance posted there only her own illustrations which actually did not attract too much attention of her readers. Since that time she started to write articles about fashion, way of life, travels, and then such posts began to get hundreds of comments.

Secret Of Success

The blog ‘Garance Doré’ is filled with easiness, refined simplicity and positive emotions. Garance also regularly answers the questions of her readers and advises them on different things.

The Cherry Blossom Girl

Who?

Alix Bancourt (1985), Paris. Before starting a blog in 2007, this French girl has been studying fashion at ‘Chloe’ and ‘Alexander McQueen’. Alix successfully collaborates with many known French brands. One of the greatest projects was a creation of the lingerie line for the brand ‘Etam’.

What?

Alix publishes selections of her own incredibly romantic looks, as well as bright photos from those places and fashion spots that she attends.

Secret Of Success

Specific processing of the photos, plenty of pastel tones and gentle floral prints literally dip the readers intoa fairy-tale atmosphere. The blog attracts with its inimitable aesthetics and natural femininity, which are very rare in today’s world.

From Me To You

Who?

Jamie Beck (1983), New York. Jamie is a known New York based photographer and a big fan of vintage. Besides amazing atmospheric photographs that Jamie posts in her blog, she also has an eye-catching appearance as well as her own specific style.

What?

Status of a popular blogger helps Jamie to get into the unapproachable world of editorial offices of fashion magazines, backstages of fashion shows, counters of unusual shops, and she shares all those secrets with her readers, posting beautiful photo-reports in her blog. You will also find many inspirational looks and cute pictures of Paris and New York in Jamie’s blog.

Secret of success

Jamie became known due to a new genre of photography, called “cinemagraphy”, which she invented together with her boyfriend Kevin Berg. Jamie thoroughly chooses the shots and cuts them into GIF images, creating in such a way an effect of a “live” photograph. Nowadays, cinemagraphs of Jamie Beck became known even far beyond her blog.

Cupcakes And Cashmere

Who?

Emily Schuman (1984), Los Angeles. After graduation from college, Emily Schuman received a job offer from the ‘Teen Vogue’ magazine but soon her blog, which was just a hobby at the beginning, started to become more and more successful and demanded more time.

What?

Miraculously, Emily combines in herself the best women’s qualities-efforts to look beautiful, creation of a homey home, and cooking great dishes. She posts in her blog many beautiful looks, shares tasty recipes and tells about life in Los Angeles.

Secret Of Success

Besides an aesthetic pleasure from watching the photos and reading notes in the blog “Сupcakes and Сashmere” you can also find there a lot of useful information, like for example — where to find a cool recipe to cook, where to learn how to braid a French plait or learn to decorate your house.

The Blonde Salad

Who?

Chiara Ferragni (1987), Milan. The student of a last course at the Bocconi University started to publish her blog quite recently but already got a reputation of the promising fashion blogger. It is noteworthy that in such a young age the girl already managed to create her own line of footwear named ‘Chiara Ferragni’.

What?

Chiara travels a lot and actively collaborates with fashion brands, which is one of the reasons why her blog is filled with bright photographs, as well as thoughtful and informative texts.

Secret Of Success

Chiara has a real passion which is… shoes! You can also find many info and photos of Chiara‘s own shoes’ collection in her blog. Sincere dedication adjacent with fetichism make ‘The Blonde Salad’ as an interesting blog even for people who are totally indifferent to fashion and shoes.

The Man Repeller

Who?

Leandra Medine (1989), New York. Being one of the youngest and talented American fashion bloggers, Leandra is known for her feminist moods, which can often be seen in her posts. The girl studies journalism and propagandizes an alternative approach to fashion, which distinguishes her from other popular fashion bloggers.

What?

The main idea of Leandra is that a girl, when she chooses the clothes, should at first orientate herself as to her attractiveness for men. Her blog is full of unusual and at the same time stylish feminine looks, which you can see on her photos. And the texts of her posts are equally great too.

Secret Of Success

Positive energetics and the ability to send up herself, together with the ironical manner of narration, attract more and more fans of the fashion philosophy of Leandra’s blog.

Bryanboy

Who?

Bryan Grey Yambao (1987), Manila. Today’s icon of style, Filipino Bryan started his blog yet in 2003. He already collaborated with the most famous fashion brands, from ‘Target’ to ‘Marc Jacobs’.

What?

Hyperactive life of Bryanboy and his participation in all the huge events of the fashion world find a reflection in his blog. In parallel with this, he writes about his everyday life – restaurants, shopping, meetings and travels.

Secret Of Success

Despite the fact that the number of comments at his website decreased lately, and he lost several positions of rating, it doesn’t mean the skids. More likely, it is just a start of the whole new level for him. Bryan’s vivid personality and his unique style will stay to be a source of inspiration for world’s leading fashion designers.

Style Bubble

Who?

Susanna Lau (1983), London. A journalist and the most popular British blogger manages not only to publish her blog but also visit all the fashion events, produce her own line of clothes and keep columns at “Elle”, “The Daily Rubbish” and “Dazed & Confused”.

What?

‘Style Bubble’ has already transformed from an ordinary fashion blog into a full-scale mass media. Susanna gives coverage to the biggest events in the world of British fashion, publishes exclusive photos and materials, and of course her own bright and inimitable looks.

Secret Of Success

Unerring taste, courage and freedom, as well as an absence of fear of unexpected experiments embodied into the looks, and herself, an active and ambitious personality – all this is an inexhaustible source of inspiration, as well as the example to follow to all of her readers.